© 2019 Tiffany Byrd  |  Academy of Art University

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FOUNDATION

For this project I focused on something that I have always had a passion for, riding the slopes. For the re-brand I decided to focus on the sleek innovative design style for the logo and stray away from the original busy logo. Lib Technologies is a well known snowboarding brand trusted by many for their sturdy, yet low carbon foot print design. I took this into consideration while staying true to the bold  and vibrant look of the company. 

OBJECTIVE

For this project the objective was to create a simple design style that incorporated a unique pattern, bold colors, and imagery that popped out to the viewer. Using these combinations I was able to create uniforms, room interiors, snowboard designs, stationery and transportation vehicles. 

Project
Company Re-Brand
 

Category
Branding Strategies

Key words

Vibrant

Refines

Electric

Liberating

Instructor

Todd Hedgpeth