As a team, we were asked to create a new retail store brand with an extensive product line. Doing so we began with the core mission is sustainability. With our minds set on developing beautiful Earth friendly packaging, we ventured from using greens and symbols of leaves and recycle logos. Today the Earth is heavily polluted with packaging products so we decided to help be the change we see today. The name Epoch fit our design perfectly as it means, “A pivotal moment in time,” which in this case regards to the health of our planet.