© 2019 Tiffany Byrd  |  Academy of Art University

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FOUNDATION

Tea is one of the most consumed beverages in the world making it a ceremonial, social, just because, and relaxing beverage amongst society. Today, we are trying to think more organically and stick to the roots of what we ingest. I chose to create a tea under the eco company Organic India that captured the soul of the company while playing with a bold new look.

OBJECTIVE

The objective was to create a sub brand of the Organic India tea that stayed true to the natural product but created a visually stimulating look and feel with bold new flavors. I created unique background patterns for each flavor along with their own color scheme to easily identify their individuality.

Project
Tea Product Packaging
 

Category
Packaging 2

Key words

Warm

Inviting

Pure

Vitalizing

Instructor

Valerie Taylor-Smith