© 2019 Tiffany Byrd  |  Academy of Art University

  • Black LinkedIn Icon
FOUNDATION

Today we are faced with tactical media using typography and design to create an emotional response in their favor. I figured this subject was perfect considering how today, Fox News, CNN, and other major media sources make manipulation a true reality. I started by doing research on the strategic rules the media uses to manipulate and I applied it to the electric colors that catch the eye, just as catchy phrases or slandering does in the media.  

OBJECTIVE

The objective was to create a visually interesting book, poster, and badge that allows the viewer to understand how attractive type and design along with clever tactics can manipulate the mind. The viewer is educated on truth and lies through visual communication via vibrant illustrations and organized typography.

Project
Typographic Conference 
 

Category
Typography 4

Key words

Manipulation

Eccentric

Bold

Colorful

Instructor

Ariel Grey